Founded in 2007 by Tarek Al-Azbat and headquartered in Toronto’s fashion district, Nella Bella is fashion and functionality in one: classic reinvented.
Nella Bella is a Canadian brand of handbags and accessories that utilize vegan fabrics to create beautiful, trend setting, high quality collections that accentuate an individual’s sense of style. Nella Bella creates a wide variety of handbags and accessories that effortlessly cater to both the sophisticated and the casual.
The Nella Bella lines boast innovative designs, modern detail and vegan materials. Nella Bella handbags and accessories are uniquely crafted to reflect an urban-chic everyday lifestyle. Nella Bella is sold online, across Canada and abroad.
Everyone wants to be one step ahead when it comes to fashion. We are no different. We are constantly on the lookout for fresh ideas. We seek out inspiration and turn it into the hottest new looks in handbags.
We make our mark by taking every one of our handbags and adding features that will make it the most functional, comfortable and lightweight handbag you’ve ever carried. We do this without sacrificing an inch of style. On top of that, we use eco-friendly materials. Not only will you look great wearing Nella Bella, you will feel great doing it.
Nella Bella will always produce the highest quality products that are easy on our environment and showcase designs that are equally driven by both fashion and function. While we continue to watch our company to grow, we will remain true to the principles that Nella Bella was founded on. We want our customers to feel confident when they see our name on a product that it has been made with pride and integrity.
Company Standards & Practice
- NB is a vegan brand—no animals harmed and we are 100% cruelty free
- NB is Peta Approved
- NB only uses PU (polyurethane) coating, never PVC, as it can be environmentally harmful
- NB uses the best hardware on all items including like YKK zippers and Brushed Nickel Hardware
- NB believes in upcycling—all excess materials from production are turned around and used to produce useful items like coin pouches or mini wristlets
Tarek Al-Azbat is the founder and creative force behind one of Canada’s most loved vegan handbag brands, Nella Bella by Tarek. Born in Kuwait, Tarek moved to Canada at the age of 20 and discovered his passion for fashion. He studied Fashion Illustration, Fashion Merchandising and Management, Image Consulting, and Web Design in Toronto-area institutions. He gained invaluable experience working for The Hudson’s Bay Company and The Body Shop Canada. During this time, Tarek taught himself how to create fashion patterns and to sew. His talented beginnings attracted other large brands, providing him work opportunities with global fashion houses such as Alexander Wang and Settimo Cielo/Everlite Group – United Colors of Benetton Canada.
In 2007, Tarek took his steps towards his largest achievement to date – he began his career as an independent designer and launched Nella Bella by Tarek. This incredible progression in his fashion career has led to almost a decade straight of creating unique and stylish product lines for every season, incorporating every year’s hottest trends into multi-functional bags, and providing consumers with gorgeous accessories that are cruelty-free and are PETA approved.
As the creative director and head designer of Nella Bella by Tarek, Tarek has constructed the brand around the two-tiered mission: to utilize vegan fabrics to create beautiful, trend setting collections that accentuate an individual’s sense of style, and producing the highest quality products that are easy on our environment and showcase designed that are equally driven by both fashion and function. Nella Bella by Tarek is sold and distributed across Canada in over 200 retail stores and has made in-roads in the U.S. and Europe.
In addition to the beauty of this brand’s designs, Tarek places his brand at a supportive forefront for many charities, supporting several causes such as Rally For Kids with Cancer, The Starlight Children’s Foundation Canada, and Hope for Wildlife.
Currently, Tarek is a proud member of the Toronto Fashion Institute (TFI), Handbag Designer 101, and The Design Exchange (DX).